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Just Add Water 77 is the creative vehicle for the work of Creative Director David Edmunds. David brings over 20 years' experience of producing, directing and delivering events and festivals across the UK and internationally. 

Currently working as freelance Creative Director for the National Botanic Gardens of Wales 25th Anniversary celebrations for 2025 following on from  a six month contract with Wales Millennium Centre in Cardiff as Exec Producer on Llais 2023 (Festival of Voice).  Prior to March this year David was Festivals Artistic Director for The Arches Festivals, Worcester - a multi million pound new festivals programme at the heart of the city's ambitious regeneration programme, established in 2019 and funded through the DCMS - David led the programme and delivered nine major festivals over his 3 and a half year tenure including 4 editions of the highly acclaimed Light Night Worcester.

As a place based alchemist, David has a unique approach to transforming spaces and changing people's relationship with places, creating long lasting moments that live long in the memory of both the place and the individual.



My name is David Edmunds

I've spent 20 years working in the cultural sector, I've been fortunate to work with some amazing people and organisations during that time.


I'm passionate about ensuring arts and culture really is for everyone and I love nothing more than exciting audiences with new and interesting things, particularly projects that transform existing spaces and places.


I love coffee, live music and sea swimming. That's me ! Nice to meet you.

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projects gallery.

"David is an outstanding artistic director who has managed to create exceptional and value for money festivals that engaged and retained audiences in Worcester, without compromising his artistic vision of site-specific, fun, challenging and beautiful work that inspired local people to see their city anew.."

Annabel Jackson - Evaluator for The Arches Worcester Project.

video gallery from recent projects. 


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